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Partnership Playbook
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Latest News
Time to read: 7 min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
May 27, 2026
Partnership playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Google, AWS, Accenture, BT and more
May 13, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
India fans wave their national flags during the Pool B Cricket World Cup match between India and Ireland at Sedden Park in Hamilton on March 10, 2015. AFP PHOTO / Michael Bradley.
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Advertisement
Time to read: 4 min
Indian sports revenue could shift amid Google and Meta probe
August 4, 2025
Illegal streaming causing headaches for leagues and broadcasters alike
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Comment
Time to read: 3 min
Illegal streaming causing headaches for leagues and broadcasters alike
March 3, 2025
Close-up shot of a hand moving a black chess piece during a game between two players.
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Asia
Time to read: 2 min
Google’s historic sponsorship sets new chess standards
September 13, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
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Data
Time to read: 2 min
Liverpool FC makes title push with support from Google AI
March 21, 2024
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Fan Engagement
Time to read: 3 min
YouTube makes NFL debut with minimal viewer complaints
September 12, 2023
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Fan Engagement
Time to read: 2 min
YouTube reveals features for NFL Sunday Ticket
August 17, 2023
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Europe
Time to read: 6 min
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the Metaverse
December 21, 2022
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Fan Engagement
Time to read: 2 min
DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud
September 15, 2022
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Fan Engagement
Time to read: 3 min
NBA develops ‘initiative experiences’ for fans with Google
October 19, 2021
EU Parliament battles against sports piracy with new legislation
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Media Rights
Time to read: 3 min
EU Parliament battles against sports piracy with new legislation
May 19, 2021
Serie A steps up fight against broadcast piracy with Google
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Media Rights
Time to read: 2 min
Serie A steps up fight against broadcast piracy with Google
May 18, 2021
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Social
Time to read: 3 min
Google joins WNBA top-tier sponsorship category
May 4, 2021
BREAKING
Partners
Time to read: 6 min
BOSA - Digital: Betting partnerships allow sports teams to compete with streaming platforms
December 2, 2020
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Media Rights
Time to read: 2 min
YouTube TV seals carriage agreement for NFL Network and NFL RedZone
September 4, 2020
Cricket
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Fan Engagement
Time to read: 2 min
ECB supports local cricket with Google Digital Garage partnership
June 3, 2020
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Sponsorship
Time to read: 1 min
Google joins Tokyo 2020 sponsors
June 28, 2019
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Flamengo and Fluminense take betting ban protest to shirts for Rio derby
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Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026